According to a new report from Datamonitor, young women in Britain drink over three times more than some of their European counterparts. Adult female consumption of alcoholic drinks in the...

According to a new report from Datamonitor, young women in Britain drink over three times more than some of their European counterparts. Adult female consumption of alcoholic drinks in the UK will increase by almost 31% over the next five years. Young Adults are going out more often than previously and midweek occasions are driving the market.

Consumers are looking to make the most of their leisure time and seek to go out during the working week to gain added experiences. For women, socializing is primarily about conversation and interacting with the group, whereas for men socializing is driven more by a shared event or activity such as watching sport. Popular new drinks for women include Vodka Mudslide, Baileys Minis and Diet Lambrini.

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