GM To Foil Brands’ Image
In an attempt to destroy the kudos and high mark values around some of their leading brands, GM have announced that they will be badging 'GM' on the side of...
In an attempt to destroy the kudos and high mark values around some of their leading brands, GM have announced that they will be badging ‘GM’ on the side of the doors of Saabs, Chevrolets and Cadillacs.
This may be oh-so-surprising, but most of GM’s marketing and advertising budget in North America is spent on promoting its eight brands and therefore people don’t associate the brands with with GM!
"The name General Motors speaks to people," Mark LaNeve, who took over as head of GM’s North America vehicle sales and marketing last month, said. "Research tells us that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio."