Adam Balon Chief Squeezer innocent drinks Q. Briefly describe your products and services A. We make totally natural tasty little drinks. Our range includes smoothies (100% pure crushed fruit juices,...

Adam Balon

Chief Squeezer

innocent drinks

Q. Briefly describe your products and services

A. We make totally natural tasty little drinks. Our range includes smoothies (100% pure crushed fruit & juices, never from concentrate), thickies (yoghurt, fruit & spices) and juicy waters (natural thirst quenching drinks made with spring water). Innocent is now the number one smoothie brand and the third fastest growing company in the UK (Sunday Times Fast Track survey).

Q. What cultural trends are affecting your customers?

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