In Brief

The day The Face magazine fell was a dark one. As fashionistas gave a collective sigh and the media moaned the end of an era, a wave of uncertainty washed...

The day The Face magazine fell was a dark one. As fashionistas gave a collective sigh and the media moaned the end of an era, a wave of uncertainty washed through the publishing world. It was not a time to rejoice. However, its failure did carry with it one harsh modern-consumer lesson: A magazine cannot be all things to all people. It is a lesson that is showing all the signs of being understood.

Over the past year a proliferation of magazines have launched worldwide. From a political fashion publication in Sweden, Livrasion, to VERYeye2eye, which celebrates accessories in London, they are willingly filling the gaps left behind by mass publications. However, unlike those publications , these newcomers have one distinct quality that makes them appropriate for right now: They know their niche.

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