Sometimes we should check out the links people submit to us - and we should have definitely checked out the link from James Cherkoff ages ago. Cherkoff has written a...

Sometimes we should check out the links people submit to us – and we should have definitely checked out the link from James Cherkoff ages ago. Cherkoff has written a very insightful manifesto on the ChangeThis site about how the Open Source Movement can be applied to marketing and beyond. He tells us:

"The love affair between brands and Mass Media is over but where can the industry turn next to reignite its passion?  The Open Source Movement offers some clues.

Low-tech tools, such as blogs, allow a mainstream audience to interact fully with the internet for the first time.  But for marketeers the rules of engagement are entirely different.  Shouting loudly just makes everyone run away in the blogosphere. So what to do?"

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