The Phatgnat Fortnightly Challenge has been developed by PSFK contributor DK to illustrate how brands and companies (large and small) can create high-profile youth projects which also satisfies public sectors...

The Phatgnat Fortnightly Challenge has been developed by PSFK contributor DK to illustrate how brands and companies (large and small) can create high-profile youth projects which also satisfies public sectors aims and objectives.

Every two weeks Phatgnat will briefly outline a youth project for a brand/company and demonstrate its benefits, plus propose potential partnership opportunities. The benefits for partners are that it assists in raising companies’ corporate/community image; compliments the brands social responsibility/cause related marketing agenda; and provides a platform for the partner agencies to explore issues. Oh yeah, it also creates an opportunity for young people to positively display their talents.

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