In Webster's Revised Unabridged Dictionary (1913) “Service” is defined as follows: “The act of serving; the performance of labour for the benefit of another”. Aaaah – “for the benefit of...

In Webster’s Revised Unabridged Dictionary (1913) “Service” is defined as follows: “The act of serving; the performance of labour for the benefit of another”. Aaaah – “for the benefit of another”. Remarkable, because…

Everybody takes service for granted when buying something. Either from the local shop buying a chewing gum for 50p or from the company where the car is bought or from the company you buy an item costing US$ 1,000,000.

Service is a strange thing. Everyone agree that service is important. Excellent service that is. Mediocre service you get everywhere – almost. Most of us also agree to the fact that excellent service leads to increasing revenue and better margins.

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