Site Visit : Earnest Sewn & Cut
The Earnest Sewn Cut is the store of the Earnest Sewn brand found on Washington Street in NYC's Meat Packing. The brand's mantra is 'Tradition Noted, History Referenced, Homage Paid'...
The Earnest Sewn & Cut is the store of the Earnest Sewn brand found on Washington Street in NYC’s Meat Packing. The brand’s mantra is ‘Tradition Noted, History Referenced, Homage Paid’ and you can see that reflected in the store that looks more like a denim sweatshop with it’s steam, sanding and cutting machines.
Brendan put down his cup of tea and told me that all the machinery in the store was working and then told me about the concept of the brand where they mix a traditional American work aesthetic with the Japanese system/philosophy of Wabi-Sabi. Wabi-Sabi is the beauty of things imperfect, impermanent and incomplete. He showed me the stitching which he told me was uneven (although I couldn’t see it) and and he talked about how Earnest Sewn took influence in how early Americans used to make their own garments.