PSFK dropped in on Starbuck's Hear Music prototype store in Santa Monica last weekend. Starbucks believes that digital entertainment and music is going to be a significant developer of growth...

PSFK dropped in on Starbuck’s Hear Music prototype store in Santa Monica last weekend. Starbucks believes that digital entertainment and music is going to be a significant developer of growth for the company in years to come. The Hear Music store was the first retail venture into this area; opening March 2004.

The front of the store is a coffee counter where we found a regular line of people waiting to order their coffee. Inside we found a store with a clean design and interactive stations. Hear Music doesn’t exactly break the music retailer mold but it does go a way to bring it to a new level.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in