PSFK decided to pop along and see the new Puma concept store on West 14th in New York's trendy Meat Packing. Dedicated to a sports-fashion fusion sort of approach, the...

PSFK decided to pop along and see the new Puma concept store on West 14th in New York’s "trendy" Meat Packing. Dedicated to a sports-fashion fusion sort of approach, the new store has been launched by Puma to:

"act as a laboratory or incubator for the brand to experiment with new ideas and infuse the PUMA personality with the design sensibility of experts from various industries."

The store is snuggled between Brit power designers Stella McCartney and Alexander McQueen and inside sits various collaborations by designers for the store.

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