Fast Fashion Bites Fast Fashion

Fast Fashion Bites Fast Fashion
Design

It looks like Fast Fashion may be finally catching up with the Fast Fashion pioneers. Companies like HM and Zara have famously been able to keep up with catwalk styles...

Guy Brighton
  • 25 april 2005

It looks like Fast Fashion may be finally catching up with the Fast Fashion pioneers. Companies like H&M and Zara have famously been able to keep up with catwalk styles through innovative production and sourcing technologies that allow them to to produce clothes faster and cheaper
than most designers. They have been so successful that tastemakers now mix their shopping at places like Selfridges with their bargain buys at Top Shop.

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