It looks like Fast Fashion may be finally catching up with the Fast Fashion pioneers. Companies like HM and Zara have famously been able to keep up with catwalk styles...

It looks like Fast Fashion may be finally catching up with the Fast Fashion pioneers. Companies like H&M and Zara have famously been able to keep up with catwalk styles through innovative production and sourcing technologies that allow them to to produce clothes faster and cheaper than most designers. They have been so successful that tastemakers now mix their shopping at places like Selfridges with their bargain buys at Top Shop.

The NY Times reports that H&M has been a thorn in the side of the fashion industry since the company expanded into the United States in 2000. But now, the practice that H&M helped create is snapping at their tails.

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