There's a brand out there that needs a little help, that we can all sympathize with one that doesn't get us energized. Tom Peters says:

"Why is an issue that is so grave and so real so poorly understood? Why has the issue of global warming been so poorly marketed? Why is the brand called "The Global Warming Catastrophe" such a weak brand? What can—and should—be done?"

Maybe there's an opportunity for a brand to step in here and save the day.

Tom Peters Times

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