Associating Yourself With A Brand Called Global Warming

Associating Yourself With A Brand Called Global Warming
Guy Brighton
  • 10 may 2005

There’s a brand out there that needs a little help, that we can all sympathize with one that doesn’t get us energized. Tom Peters says:

"Why is an issue that is so grave and so real so poorly understood? Why
has the issue of global warming been so poorly marketed? Why is the
brand called "The Global Warming Catastrophe" such a weak brand? What
can—and should—be done?"

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