Green Is The New Black : Ethical Labels

Green Is The New Black : Ethical Labels
Design

According to the FT, we're witnessing a proliferation of ethical labels, from mail-order catalogue People Tree to Edun - a range created by pop star Bono and his wife, Ali...

Guy Brighton
  • 16 may 2005

According to the FT, we’re witnessing a proliferation of ethical labels, from mail-order catalogue
People Tree to Edun – a range created by pop star Bono and his wife,
Ali Hewson. This reflects "a long-term change" rather than some kind of
trend or fashion revolution, says Roger Tredre, news editor of trend
analysis website wgsn.com. What the labels offer are not just ways of
curbing child labour or environmental damage, the article suggest, but ways of tackling
sustainable development, ethical commerce, environmental performance
and aesthetic innovation; all of these factors are a crucial part of
their brand and design manifesto.

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