According to the FT, we're witnessing a proliferation of ethical labels, from mail-order catalogue People Tree to Edun - a range created by pop star Bono and his wife, Ali...

According to the FT, we’re witnessing a proliferation of ethical labels, from mail-order catalogue People Tree to Edun – a range created by pop star Bono and his wife, Ali Hewson. This reflects "a long-term change" rather than some kind of trend or fashion revolution, says Roger Tredre, news editor of trend analysis website wgsn.com. What the labels offer are not just ways of curbing child labour or environmental damage, the article suggest, but ways of tackling sustainable development, ethical commerce, environmental performance and aesthetic innovation; all of these factors are a crucial part of their brand and design manifesto.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in