While ABI Technology delivered a report recently that told mobile operators that Cell TV was going to be huge, Jupiter have fought back with a report suggesting that Cell TV...

While ABI Technology delivered a report recently that told mobile operators that Cell TV was going to be huge, Jupiter have fought back with a report suggesting that Cell TV will only be big if the content is free. According to Jupiter, only 19% of the folk they surveyed would pay for Cell TV.

The Mobile Technology Blog has an interesting analysis of the two cases. PSFK wonders if maybe the savior of Cell TV will have to be advertising.

omg! Maybe the mobile phone will be the savior of the 30 second spot!

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