A deal between Nokia, Granada Ventures and Rok Player will allow the first full-length movie to be available for a mobile phone, Revolution Magazine reports. The movie comes in the...

A deal between Nokia, Granada Ventures and Rok Player will allow the first full-length movie to be available for a mobile phone, Revolution Magazine reports. The movie comes in the form of a digital chip licensed by Rok Player, which can be inserted in multimedia-card-compatible mobile phones.

The film will cost Nokia phone holders £16.99 and is available to buy from mobile phone stores and online via rokplayer.com.The companies are now looking to secure further releases from Granada Ventures' extensive home entertainment catalogue, which includes ‘I'm a Celebrity… Get Me Out of Here!', the ‘Carry On' movies and action from the Premiership teams Arsenal and Liverpool.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in