I remember getting very excited by the fact that the new (at that time) SNES had a 'light-gun' you could use with some of the games. Obviously, gaming has come...

I remember getting very excited by the fact that the new (at that time) SNES had a ‘light-gun' you could use with some of the games.  Obviously, gaming has come a long way since those ‘easily-impressed' days – the latest offering from Nubytech, however, still raises an eyebrow: a Chainsaw Controller.

The mini-chainsaw features individually splattered blood (red paint) and has been designed to compliment Capcom's Resident Evil 4 game title.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in