How Samsung Made Korea A Consumer Electronics Superpower

How Samsung Made Korea A Consumer Electronics Superpower
Design

A decade ago, Samsung was best known for budget air conditioners and low-end TVs but its leader, Kun-hee Lee, had grander ambitions, Wired reports in a very detailed article. He...

Guy Brighton
  • 2 may 2005

A decade ago, Samsung was best known for budget air conditioners and low-end TVs but its leader, Kun-hee Lee, had grander ambitions, Wired reports in a very detailed article. He wanted to transform his company into the world’s top consumer
electronics brand – the place that makes the coolest stuff. A decade
later, Samsung is ranked number 21 among the
world’s top brands by Interbrand, just one notch
below Sony.

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