Some of the examples worth checking out include Joseph Jaffe’s Tiger Woods Ad, 6 Pack TV’s Design Your Own Ad, Converse Gallery, Ruffles Chips Ad, Core 77 Timex Winners, KTF Design A Phone Contest, Ikea’s fiffigafolket contest, Jones Soda, Kaiser Beer, Sumo Salad Baby Recipe Contest  , JPG Magazine and Wikipedia.

The guys over at Influx have also a good piece on what they are calling the ‘Creative Consumer’ with links to examples like MLB and thought pieces in the New Yorker and Economist.

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