Trendwatching this month have produced a superbly researched newsletter devoted to what they call 'Customer-Made'. The article is crammed with amazing articles, thanks partly to their Springspotter network, and highlights...

Trendwatching this month have produced a superbly researched newsletter devoted to what they call ‘Customer-Made’. The article is crammed with amazing articles, thanks partly to their Springspotter network, and highlights a trend that PSFK has been monitoring where hyperactive self producers, or ‘Hyper Users’, use the tools available to them to create new evolved variations on companies’ products, services and even brand communications.

Some of the examples worth checking out include Joseph Jaffe’s Tiger Woods Ad, 6 Pack TV’s Design Your Own Ad, Converse Gallery, Ruffles Chips Ad, Core 77 Timex Winners, KTF Design A Phone Contest, Ikea’s fiffigafolket contest, Jones Soda, Kaiser Beer, Sumo Salad Baby Recipe Contest  , JPG Magazine and Wikipedia.

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