Inspiration : Soap Ads

Inspiration : Soap Ads
Guy Brighton
  • 16 may 2005

A selection of 1,600 advertisements and
related ephemera, 1838-1998, features a representative sample
of print advertising for Ivory soap, one of the US’s longest-lived,
branded consumer products. Complementing the Ivory materials are
   examples of advertising, advertising cards, soap wrappers, coupons, pamphlets, and similar ephemera produced for other soap brands and related products. Like the Ivory ads, these marketing materials – for brands such as Kirkman’s, Fairbank’s Gold Dust, Breck, and Pears’ – frequently use images of
housecleaning, bathing, women, and children.

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