A selection of 1,600 advertisements and related ephemera, 1838-1998, features a representative sample of print advertising for Ivory soap, one of the US’s longest-lived, branded consumer products. Complementing the Ivory materials are    examples of advertising, advertising cards, soap wrappers, coupons, pamphlets, and similar ephemera produced for other soap brands and related products. Like the Ivory ads, these marketing materials – for brands such as Kirkman’s, Fairbank’s Gold Dust, Breck, and Pears’ – frequently use images of housecleaning, bathing, women, and children.

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