Interview: Adfuncture's Eddi Yip & Designer Toys
Last week IF attended a salon hosted by Wooster Collective. The event was rammed as lots of young NYC hipsters who, like us, wanted to listen to a live interview with Eddi Yip. “The Designer Toy is where art and commerce has come together,” he started. Many of the items sold through stores like New York's Kid Robot display a Hip-Hop/Street Style mentality.
Eddi believes that for the mainstream to truly pick up the product, Designer Toy makers need to overcome three serious issues: safety, quality and quantity. As the products are often produced in runs of 2,000 or less and sold to an adult audience, they ‘toys' are actually used as figurines for display – rather than a childish romp behind the sofa to explore a new mysterious world with plastic figures in hand. As such, they don't adhere to the quality controls regions like the EU require. Chinese factories, also, tend to expect a minimum run of 200,000.