We mainly noticed this because the Lucky Strike logo is such a major icon. The 1940 packaging designed by Raymond Loewy has now been transformed by Tjep. who designed a...

We mainly noticed this because the Lucky Strike logo is such a major icon. The 1940 packaging designed by Raymond Loewy has now been "transformed" by Tjep. who designed a "wallet" box: An image and description of Dutch design classics is printed on the inside of the box.

Via Reluct

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