Music: Targeting The Kids

Music: Targeting The Kids
Innovation

The music business is coming for your children, the Guardian reports. That's the five-to-11-year-olds, who comprise one of the hottest new consumer groups in pop. The industry has woken up...

Guy Brighton
  • 4 may 2005

The music business is
coming for your children, the Guardian reports. That’s the five-to-11-year-olds, who comprise one of the hottest new consumer groups in pop. The
industry has woken up to the fact that most pre-teens are so
pop-conscious that they can discuss the relative merits of Sugababes
and Girls Aloud. They have an appetite for music that encompasses CDs,
ringtones, downloads and all the associated merchandise.

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