Nick Denton's Gawker Media was the focus of a piece in the NY Times Business section at the weekend. It provides some insight into his operations - a plan to...

Nick Denton’s Gawker Media was the focus of a piece in the NY Times Business section at the weekend. It provides some insight into his operations – a plan to have 17 blogs each running at 12 posts a day written by individuals paid $25K a year.

Denton seems quick to dismiss the idea of a blog revolution and suggests that blogs are just the latest "iteration of internet media." PSFK kinda agrees. We’re a little concerned that brands are just jumping into blogging in the same way they jumped into building blog sites in the late 90s. For example, why exactly would a brand like Target hire a  technical evangelist from a non-brand like Microsoft as a consultant? Whoa – hold up there. That sounds like blogging for blogging sake.

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