Site Visit: Nike ID Ad, Times Square

Site Visit: Nike ID Ad, Times Square
Advertising

Nike has built a build your own shoe promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize...

Guy Brighton
  • 13 may 2005

Nike has built a "build your own shoe" promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it.

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