Companies are advertising on Podcasts to reach new audiences – and to avoid old advertising regulations. Advertisers such as GM are already piggy-backing the downloadable audio files mainly created by Hyper Users in their spare time.

Now Advertising Age report on how Durex, in an effort to reach young listeners with risque marketing messages whilst avoiding FCC decency rules, has purchased product placement advertising on the Dawn & Drew show podcast.

Ad Age

This content is available for Basic Members.
Already a member, log in