PSFK Competition: Redesign The Crap Absinthe Ad

PSFK Competition: Redesign The Crap Absinthe Ad
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We knew there was something wrong but we couldn't pinpoint it. And then we realized, it was that crap ad on the right hand side of the page. Not that...

Piers Fawkes, PSFK
  • 19 may 2005

We knew there was something wrong but we couldn’t pinpoint it. And then we realized, it was that crap ad on the right hand side of the page. Not that advertising Absinthe is crap, it’s just that the Absinthe ad doesn’t exactly compare or contrast very well with our purple purple.

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