Roadcasting is a system that allows anyone to have their own radio station, broadcasted among wirelessly capable devices, some in cars, in an ad-hoc wireless network. The system can become aware of individual preferences and is able to choose songs and podcasts that people want to hear, on their own devices and car stereos and in devices and car stereos around them.

How could your brand take advantage of this system to create ‘Branded Entertainment’ experiences?

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