Site Visit : Filativa Pop Up Store
We went to have a look at the new pop up store for Filativa at the bottom of NYC's Lafayette because they wouldn't let us in the Nolita Nike iD...
We went to have a look at the new pop up store for Filativa at the bottom of NYC’s Lafayette because they wouldn’t let us in the Nolita Nike iD store. Some fellow outside convinced us that he worked for Nike (no sneakers on his feet) and that it was strictly for appointment only. It looked quiet inside and few passersby showed much interest in the store whilst we were there.
So, with that experience fresh in our minds, we were far more impressed when we saw what was happening at the Filativa pop-up. Yes, the store lacked the aesthetic slick beauty of Nike design but what it was full of was 18-20 year old people. And there was a line outside!