Some time back I failed on a quest. A quest to find some basic not already worn out boot cut jeans. No washes or colors or distressing. This led to...

Some time back I failed on a quest. A quest to find some basic not already worn out boot cut jeans. No washes or colors or distressing. This led to the question of what was going on with good old Levi’s. For one, they have a couple of excellent “virals” about “uncomplicating”. Their “World Gone Pretty” 90-second film is one of the best to come out in a while. It pokes fun at the “metrosexual” phenomenon and encourages us to return to a life with tried and true 501’s.

www.uncomplicate.com

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