7Up have launched a new competition to offer the “first free ticket to space”. The grand prize is a suborbital trip to the fringe of space, on a yet-to-be-flown craft that's based on SpaceShipOne technology.

To take part in the promotion, you go to 7UP.com (actually, a linked Web site) and enter 15-character codes that are printed on a variety of 7UP, Sunkist, A&W Root Beer and Canada Dry bottle caps and 12-packs, sometime between now and Sept. 15. Codes are also available by mail.

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