In Brief

Serving as a bridge between the dorky world of fantasy stock trading and the even dorkier world of blogging, BlogShares (www.blogshares.com) offers participants the opportunity to invest $500 of virtual...

Serving as a bridge between the dorky world of fantasy stock trading and the even dorkier world of blogging, BlogShares (www.blogshares.com) offers participants the opportunity to "invest" $500 of virtual cash in the blog of their choice and watch their fortunes rise and fall.

BlogShares are similar to stocks and are categorized into industries as narrow as "Curling" (which contains only 2 blogs) and as broad as "Religion" (over 3,000). Valuations fluctuate with the number of incoming links, with hefty rewards for those who can get in on the ground floor of an up-and-coming blog. The site already boasts over 100 trillionaires.

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