The Vespa is a favored brand of PSFK - but its presence in the US has been pretty poor. Now this could be changing: Brand Noise picked up on a...

The Vespa is a favored brand of PSFK – but its presence in the US has been pretty poor. Now this could be changing: Brand Noise picked up on a recent piece in the NY Times about the growth of scooters.

"Scooters have long hummed around the edges of New York life as either a faddish enthusiasm or a means of transport best suited to the city’s small army of couriers and food deliverers. But they have never gained traction here as a tool of mass transit the way they have in European and Asian cities."

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