Vodafone has reported bumper profits before writedowns of £10.3bn ($18.8bn), among the largest for any UK company, the BBC reports. The world's largest mobile phone firm by revenue said it...

Vodafone has reported bumper profits before writedowns of £10.3bn ($18.8bn), among the largest for any UK company, the BBC reports.

The world’s largest mobile phone firm by revenue said it had signed up 2.4 million subscribers globally to its 3G phone services, topping many forecasts. Some analysts had been expecting 3G subscriber number of closer to 1.5 million.

But Japanese customers were not impressed with 3G phones designed for Europe. Vodafone said it needed to provide more attractive content. Flat-rate plans and family discounts from competitors had also helped to lure customers away.

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