So, what do you reckon Korean kids fear? The usual things? Spiders...heights...sharks...crime...needles...missing the latest episode of the Korean equivalent of O.C....polystyrene (I knew a young person once who was scared...

So, what do you reckon Korean kids fear? The usual things? Spiders…heights…sharks…crime…needles…missing the latest episode of the Korean equivalent of O.C….polystyrene (I knew a young person once who was scared of polystyrene – seriously)…

Well, according to the advertising agency Cheil Communications, depriving Korean youngsters of what they see as a vital link to their community would be the harshest punishment – their mobile phone!

The report released Sunday defines the post-digital generation as “a generation born in the 1980s who have always lived in a digital culture and experience no inconvenience in expressing their feelings and needs using digital technology."

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