Wired's Dud Trend Spot : Su Doku
Well, excuse our English, Wired Magazine, but your article is a load of cobblers.
"For out-of-the-loop yanks," Monique Cuvelier in Wired* reports, "Su Doku (Japanese for "solitary number") is a puzzle that looks like Minesweeper mated with a crossword." The article even suggests, " Never heard of it? Then you're obviously not from across the pond."
According to the report Su Doku has been "splashed in all the national newspapers, come across it on any Google.co.uk search and hear about it from tens of thousands of hard-core Su Doku fiends."