1) Thou shall listen 2) Remember that all creatures great and small are holy 3) Honor thy customer 4) Thou shall not be fake 5) Covet thy customers – Don’t sue your fans. 6) Thou shall be open and engaging – Involve your customers in the PR process. 7) Thou shall embrace blogging – It’s not a fad, it’s here to stay. 8) Thou shall banish corporate speak 9) Thou shall tell the truth 10) Thou shall thinketh in 360 degrees

Rubel’s Commandments In Detail

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