10 Commandments For The Era of Participatory Public Relations

10 Commandments For The Era of Participatory Public Relations
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Guy Brighton
  • 23 june 2005


1) Thou shall listen
2) Remember that all creatures great and small are holy
3) Honor thy customer
4) Thou shall not be fake
5) Covet thy customers – Don’t sue your fans.
6) Thou shall be open and engaging – Involve your customers in the PR process.
7) Thou shall embrace blogging – It’s not a fad, it’s here to stay.
8) Thou shall banish corporate speak
9) Thou shall tell the truth
10) Thou shall thinketh in 360 degrees

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