PSFK this morning publishes an interview with Ron Pompei - the creative director of Pompei AD and voted as a Fast Company Fast 50 in 2004. Pompei lists 6 key points why the pop up store is important and effective.

Ronald Pompei

CEO/Creative Director

Pompei A.D.               

Q.    Briefly describe your products and services

RP.  Multidisciplinary creative services agency creating transformational environments and experiences merging with commerce, community & culture.

Q.    What cultural trends are affecting your customers and end users?

RP.  Search for authenticity, relevance and intimacy.

Q.    What other market trends are impacting your business?

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