A Story About New French Agency

A Story About New French Agency
Guy Brighton
  • 13 june 2005

In creating stories, Raillard and Mokart don’t limit themselves to traditional advertising formats like the 30-second TV spot. They even produced a notorious music video – for Robbie Williams’s “Rock DJ” – in which the singer spoofs his boy-band image by stripping down, all the way to his skeleton, in a desperate attempt to attract the attention of a female DJ.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.