Design Observer says no matter what they hidden meaning, “a striking cover that has succeeded in exciting widespread comment — something that hasn’t happened much since David Bowie donned a dress for the original cover of The Man Who Sold the World and McCartney-is-dead theorists subjected the Beatles’ Abbey Road sleeve to forensic examination in the late 1960s.cover.”

Meanwhile, the current X-Box 360 advertising includes messages written in a secret code hidden in the graphics and without revealing how the code works, hardcore X-Box fans have, we are told, decoded all the messages already.

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