Apple introduced iTunes Custom Cards to Europe at Glastonbury Festival last week. Apple describes its iTunes Custom Cards as: “An exciting new promotional tool for record labels, artist managers and promoters to distribute music to fans.” The front of the card features a special custom design, while the back contains a unique download code for a specific song or album on the iTunes Music Store.

Custom Cards MacWorld Report

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in