Last weekend’s ArtWalk on Atlantic Avenue in Brooklyn demonstrated what a great marketing concept it was for both the artists and the retailers.

Over 60 artists showed their art in stores and restaurants along the route. Crowds popped into stores wherever a red flag was flying to check out the art… and they also checked out the merchandise whilst they were there, the IF team noticed. A win-win for everyone.

How could your brand create a promotion that sponsored young artists? How could your mall work with local artisans to create an inspirational exhibition that bring in the crowds?

BASIC MEMBER CONTENT
This content is available for Basic Members.
Membership Info
Already a member, log in