Artwalks To Build Retail Sales

Artwalks To Build Retail Sales
Guy Brighton
  • 10 june 2005

Last weekend’s ArtWalk on Atlantic Avenue in Brooklyn demonstrated what a great marketing concept it was for both the artists and the retailers.

Over 60 artists showed their art in stores and restaurants along the route. Crowds popped into stores wherever a red flag was flying to check out the art… and they also checked out the merchandise whilst they were there, the IF team noticed. A win-win for everyone.

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