Last weekend's ArtWalk on Atlantic Avenue in Brooklyn demonstrated what a great marketing concept it was for both the artists and the retailers.

Over 60 artists showed their art in stores and restaurants along the route. Crowds popped into stores wherever a red flag was flying to check out the art… and they also checked out the merchandise whilst they were there, the IF team noticed. A win-win for everyone.

How could your brand create a promotion that sponsored young artists? How could your mall work with local artisans to create an inspirational exhibition that bring in the crowds?

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