Artwalks To Build Retail Sales
Last weekend's ArtWalk on Atlantic Avenue in Brooklyn demonstrated what a great marketing concept it was for both the artists and the retailers.
Over 60 artists showed their art in stores and restaurants along the route. Crowds popped into stores wherever a red flag was flying to check out the art… and they also checked out the merchandise whilst they were there, the IF team noticed. A win-win for everyone.
How could your brand create a promotion that sponsored young artists? How could your mall work with local artisans to create an inspirational exhibition that bring in the crowds?