Blogs Growing Into The Ultimate Focus Group

Blogs Growing Into The Ultimate Focus Group
Guy Brighton
  • 27 june 2005

In promoting a new calling plan this spring, U.S. Cellular wanted to reach college-age consumers and speak to them on their own terms. While normally that might mean convening focus groups, commissioning surveys and poring over market-research reports, the Chicago company’s youth-focused ad agency, G Whiz, decided instead to listen to what their potential customers were saying on their blogs.

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