Tom has released a series of mini-booklets on Leadership, Talent, Design, and Trends. They're called the Essentials Series. Naturally, I thought we'd take a look at the one called Trends...

I think that the subjects of the book are important but what I came away thinking though, was about the senior market not women’s role in the market. There was a single clear message coming through with the seniors and yet I felt overwhelmed by the to-do lists for including women in my business planning.

My take from the book is that when people hit 55 or so, they start to live again. They live life – they don’t just give up and get old.  In terms of women, the book told me something about remembering that women have a super important role in every purchase decision there is – open your eyes stupid.

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