Brand Hijacking With Podcasts
What would you think if you could get a set of downloads to your local exhibition but this time curated by Bono (brought to you by Edun jeans)? Or maybe Paris Hilton whispering along your white headphone wires about Frida Kahlo may be more your cup of tea (brought to you by, erm, Carl Jrs)?
A great example is an alternative audio tour of the Basquiat retrospective at the Brooklyn Museum of Art. Contemporary art site, the Wooster Collective provided readers with a downloadable file from a page on their site and then walk through to a different ‘soundscape'. Check it out.