Brands Using Real People Through Blogging
Pennsylvania is using “Real People, Real Roadtrips” to promote tourism in the state. The marketing campaign is said to be the first of its kind, using 6 bloggers posting their experiences of roadtrips across Pennsylvania.
Each blogger has their own image, ranging from the “Thrill Seeking Family” of four, to the “Open Roader” Harley rider. The blogs follow their journeys, including not only personal accounts of their experiences, but also the details of the stores, parks, restaurants and hotels that they visited.