Calling An Audible: Are Podcasts Competition for Audible Inc?

Calling An Audible: Are Podcasts Competition for Audible Inc?
Advertising
Guy Brighton
  • 3 june 2005

Everyone in radio is scrambling to find out how podcasting will affect their market share. What about Audible? Audible Inc. was founded in 1997 with backers such as Bertelsmann AG, the German communications giant. The company sells audio books and audio feeds of popular NPR programs like “All Things Considered” from their website, www.audible.com, for a monthly fee for $15.

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