The Do-It-Yourself trend has spread to everything from furniture to shoes (Puma, Converse, Nike..etc). Surely, its not too long before it hits the products in the luxury sector, more specifically,...

The Do-It-Yourself trend has spread to everything from furniture to shoes (Puma, Converse, Nike..etc). Surely, its not too long before it hits the products in the luxury sector, more specifically, perfumes.

Trendy women are fast becoming experimental with perfumes. Using men’s colognes, using attars or essential oils or the ones who can afford, assigning a professional perfumier to create a unique fragrance for themselves.

But can this personalization be extended to the average consumer who prefers to spend not more than $100 on a bottle of perfume? Body Shop thinks so. 

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