In Brief

A couple of months ago PSFK wrote about SpamBlogs and the affect they were having on search engines like Technorati. SpamBlogs seem to appear so often in search engine results...

A couple of months ago PSFK wrote about SpamBlogs and the affect they were having on search engines like Technorati. SpamBlogs seem to appear so often in search engine results these days you begin to wonder if this "boom" in blogging is all down to fake blogs…

In the Online Journalism Review, Mark Glaser looks at how a get-rich-quick company, Quixtar, created dozens of blogs to bolster its search position and enhance its reputation:

The company, a revamped online version of Amway, has had trouble with critics online and decided to fight them by unloading an arsenal of search engine optimization (SEO) techniques that go against accepted marketing techniques and into the muddy world of Web page spam, also known as link farms and Google bombing.

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