Ford Rides A Trend

Ford Rides A Trend
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Over at 'This Blog Sits At', Grant McCracken offers some advice to Ford executives who seem to be hesitant about increasing supply of the popular Mustang. But to ride the...

Guy Brighton
  • 21 june 2005

Over at ‘This Blog Sits At’, Grant McCracken offers some advice to Ford executives who seem to be hesitant about increasing supply of the popular Mustang.

"But to ride the trend, Detroit must know the trend.  And to know the
trend Detroit must bridge the gap between  kids racing in the streets
and Detroit marketing executives.  From an anthropological point of
view, it’s hard to imagine two worlds more disparate.  Men of middle
age living in the leafy, gracious suburbs of Detroit (grosse point
blank) versus kids working two jobs to race  one car late, late at
night in warehouse districts where leaves are not allowed.  There is a
vast cultural difference between them."

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