Ford Rides A Trend
Over at 'This Blog Sits At', Grant McCracken offers some advice to Ford executives who seem to be hesitant about increasing supply of the popular Mustang. But to ride the...
"But to ride the trend, Detroit must know the trend. And to know the
trend Detroit must bridge the gap between kids racing in the streets
and Detroit marketing executives. From an anthropological point of
view, it’s hard to imagine two worlds more disparate. Men of middle
age living in the leafy, gracious suburbs of Detroit (grosse point
blank) versus kids working two jobs to race one car late, late at
night in warehouse districts where leaves are not allowed. There is a
vast cultural difference between them."
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown
- Acura Lets Fans Design Their Own Car On Instagram Stories
- Aston Martin And Waldorf Astoria Offers Guests Luxury Car And Hospitality Experiences